Hello! I’m Natalie

I’m a Senior Product Designer, life-long learner, and a dabbler in all things creative, currently working at LegalZoom. Nice to meet you!

Featured Work

QuickBooks Navigation Redesign

2021-22 | IA + UX/UI + Research

Redesign of the left navigation to have a more scalable information architecture and be customizable for our customers’ needs

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Studio Subscription Product

2022 | UX/UI + IA

Redesign of the Studio web product to cohesively tie together an ecosystem of new creative experiences.

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Daily Creativity Mobile App

2022 | Mobile + UX/UI

Design of a companion app from scratch to Studio’s web learning platform that encourages daily creativity with friends.

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QuickBooks Ecosystem Guidelines

2021 | Strategy + Design Ops

A set of frameworks, Figma resources, and processes that enable others to design for navigation and insights.

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QuickBooks Online Tags

2020 | Visual + UI Design

Custom labels that allow customers to track transactions and get business insights without impacting their books.

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Omada Health Website Refresh

2018 | Web Design + Branding

Redesign of the Omada Health marketing website to better reflect the brand and explain all the benefits their program provides.

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Who am I?

I’m a well rounded product designer and jack of all trades who’s experienced in many parts of the design process – from doing customer research, wire-framing end to end flows, delivering high fidelity mocks, and working with our engineering team to ship features. I’ve also worked in many environments, from large organizations to small startups.

View my work experience

What do I enjoy about design?

I really enjoy making order out of chaos and simplifying complexity. Since my background is in visual design, I care a lot about quality and love zooming into the details while also making sure every experience feels like a cohesive part of a whole. In all my work, I try to think about the overall ecosystem impact and scalability of my designs, and I’m a big advocate for utilizing and contributing to design systems.

See my recent project work

What do I create outside of work?

I also occasionally take on projects in my free time, and have done graphic design work such as designing logos for other creatives, branding for small organizations, and doing illustrations for clothing and print.

Take a peek at what I’ve worked on in the past!