Natalie Harmon

Play

Joyful Noise

 

Branding project for my college a cappella group. Fall 2015

PROCESS

Joyful Noise is a coed Christian a cappella group at Carnegie Mellon. Over the past several years, the group has gone through some big changes in their visual identity. The photos below, from left to right, represent the logos from 2009, 2012, 2013, and 2015. I created the most current one because, while the older logos communicated our personality as a fun and lively group, they didn't convey the maturity and seriousness of an official group that has gone through a lot of musical growth. 

To retain our image as a fun and unique group but also convey a sense of professionalism, I decided to go with a script font which was sophisticated, yet still had personality. I started by filling up a page with handwritten text, scanned the one that I felt had the most potential, and traced it in Illustrator. I then spent a lot of time evening out the baseline, refining the letterforms, making the spacing consistent, and having repeated forms throughout the text. 

 
Natalie Harmon