Illustrations of Where I've Lived
Illustrations of Where I've Lived
Open My Eyes
Hand lettered, then digitized
Color and Communication
This is a project that focused primarily on color interaction. It is the branding and identity for a plant shop. My idea was to create materials for a store that sold succulents, but also was a cafe. For the design, I wanted the warm colors to represent the hot and dry environment that succulents grow in, but also to be warm and welcoming. With the cool colors I wanted to convey refreshment, life, and a sense of calm. I hand illustrated the succulents and used my drawings as graphic elements for my poster, post cards, and succulent pot.
I started with a very formal, radially symmetric piece because I wanted the voice of the branding to be mature and modern, with energy coming from the hand drawn elements. I was interested in having them in a kaleidoscope pattern to highlight the circular frame. Since my fictional cafe would host plants, food, and beverages, all of which are in circular/cylindrical containers, I wanted circles to be a primary element. In time though, I realized that the kaleidoscope arrangement was a bit rigid and stiff, and I realized that I wanted to create a more fun and inviting visual identity. So, I experimented with brighter colors rather than the muted ones I was using and arranged the succulents in a more unpredictable way.
As a graphic design intern in the Marketing department I was tasked with updating various corporate materials to fit newly designed brand guidelines. However, I also had the chance to create work for the #WhyBible social media campaign. The goal of this campaign was to get people and groups of all backgrounds to share stories of the Bible’s impact on individuals, communities and the world. I designed two infographics, one with interesting facts about the Bible, and the other with stats about people's interactions with the Bible in 2016. The second one was meant to be an interactive webpage that we decided not to make. I also created images for quotes that were posted on social media, some of which included my own lettering.
Sophomore Communication Design Studio
This project was proposed by Tim Carryer for our communication design studio, and we were tasked with creating communications pieces that encourage homeowners to take action in improving their home's energy efficiency. Our challenge was to grasp an unfamiliar concept, to relate to an audience that is very different than us, and to find creative and appropriate ways to communicate our messages.
My goal was to increase homeowners’ satisfaction & understanding of their homes through the process of improving their home’s energy efficiency. I designed a series of postcards that document a homeowner’s relationship with their house over time. They are written in the form of love letters, and the narrative prompts readers to place themselves in the story. It highlights common problems with houses and encourages people to know their houses better by getting an home energy score audit. By getting an audit, homeowners will then be able to discern how to best make changes to their homes and make them more energy efficient.
A big challenge of this project was making sense of the issue and finding a good way to start. Tim, our client, came in to class a few times to explain common problems in homes and demonstrate what a typical audit looks like. At first, all of our discussions seemed to be very scientific. Since we were supposed to incorporate the home energy score into our pieces, we had to talk about data, processes, and relationships. However, though these are concepts we want homeowners to know, I wanted my entry point to be more relatable and personal. Here is some of the brainstorming I did in my sketchbook. I had an idea of doing the piece from the perspective of the house to the homeowner. I wanted to frame the message in a way that appealed to people's desire for comfort and to be in control.
This was my first shot at portraying the Home Energy Score and trying to convince people to get an HES style audit. These illustrations are by Rebekka Seale, and I used them for the sake of quick iteration. If going this route, I wanted to hand illustrate my own houses in a similar style but with my own voice. My peers said that my approach caught their attention, but the details in the drawings led to some unintended communication. Was I saying that houses with a score of 1 all look like the one on the scale? It was too specific, and only relevant to people who had similar homes.
For my next approach, I wrote an actual story and tried having more abstract forms instead of detailed illustrations. The story is written from the perspective of the homeowner about their feelings toward the home over time. I wanted the colors to drive the message, and they change from green to red as more conflict occurs between the homeowner and the house. This time, I got feedback that the form/medium didn't match with the content. I had written a cute love story, but created a somewhat dry brochure.
Here, I decided to make postcards, and I experimented briefly with illustrations again. However, I anticipated that it would be challenging to keep the visual style consistent throughout the set.
I decided to make a pattern out of abstract house shapes, and use the colors from my earlier iteration. However, the grays made the palette a bit muted, so for the final, I added some brighter colors. I also tried to have the colors be appropriate for the part of the story that was on the back.
Feel free to look at my more detailed process here
Sophomore Communications Studio
This was an assignment concerning typographical hierarchy. Given the raw text for this event, we were assigned to create posters that clearly communicated all the information and expressed the nature of the event.
A conversation aware lamp. Project done with Christie Chong (check out her work here!)
An automated CNC drawing machine. Project also done with Christie Chong
Responsive Origami Shading Environment. Project done with Chris Perry
Branding project for my college a cappella group. Fall 2015
Joyful Noise is a coed Christian a cappella group at Carnegie Mellon. Over the past several years, the group has gone through some big changes in their visual identity. The photos below, from left to right, represent the logos from 2009, 2012, 2013, and 2015. I created the most current one because, while the older logos communicated our personality as a fun and lively group, they didn't convey the maturity and seriousness of an official group that has gone through a lot of musical growth.
To retain our image as a fun and unique group but also convey a sense of professionalism, I decided to go with a script font which was sophisticated, yet still had personality. I started by filling up a page with handwritten text, scanned the one that I felt had the most potential, and traced it in Illustrator. I then spent a lot of time evening out the baseline, refining the letterforms, making the spacing consistent, and having repeated forms throughout the text.
Carnegie Mellon University’s Robotic Institute is sending a rover to the Moon in competition for the Google Lunar X Prize. On it is reserved space for a meaningful artifact created by a team of artists. "During this mission, the lander, which will remain on the moon indefinitely, will house a non-encyclopedic view of humanity and life on earth – the MoonArk – intended to be a Cultural Heritage Site."
In the spring of 2015, I was one of eight students who contributed drawings alongside our professors Mark Baskinger and Matt Zywica for this Moon Arts Project. We drew animals for an illustration of biodiversity, engraved with platinum on a sapphire disk, which will be in the Earth Chamber of the MoonArk. My contribution was ink and marker drawings of sea animals from the Southern Ocean.
This project was designed for a person who is deaf and cannot hear music. Almost everyone I know shares a love for music, and those who cannot hear should be able to enjoy it as well. Therefore, I created a visualization of a song using the chorus of "Up & Leave" by We Are the Birdcage. I modeled this piece after a page of sheet music, with the different patterns representing different instruments. I wrote down the notes for the melody on staff paper and modeled the waves after the way the voices rise and fall throughout the chorus. I did the same with the other instruments. The guitar is the orange waves, the bass is the blue columns, the keyboard is the lighter blue, and the drums are the gold circles. I intended for these patterns and colors to represent their corresponding rhythm and sound. Sheet music is an existing way to visualize sound, but not everyone can understand what the notes mean. Shapes and colors are universally understood and, like music, can be interpreted in one's own way. Songs convey emotions, bring back memories and allow us to connect with each other. I think everyone should experience this, if not with their ears, then with their eyes.
For this project we were asked to create a variety of pieces surrounding the theme of animals and reuse. For the first part, we made an interactive animal out of recyclable materials. We studied form by creating something entirely new out of found materials while still maintaining the integrity of the original plastic. I chose to create a hermit crab (my spirit animal) that can change shells, and had a lot of fun making him come to life. In the second part of the project, we created a simplified graphic translation of the animal, and then used that to create a piece promoting recycling.
body: a Robitussin bottle, an old marker, brads, and zip-ties
pinchers: milk carton handles, brads
shells: bowls, wire, brads, salsa containers water bottles
Senior year of High School, 2013. My concentration is an exploration of identity and self-perception. I’ve found that many people my age struggle with defining who they are. I chose to ask my friends and family about how they define their personality. Based on what they told me, I created portraits accompanied by text chosen by the subject. I hoped that through different media, facial expressions, text, and colors I could explore a wide range of how people perceive themselves to be.